Educational programs in marketing management prepare learners for careers requiring broad, cross-functional knowledge of marketing and management. These functions include supply-chain management, marketing-information management, pricing, product/service management, marketing communications, and selling.

Based on a sequence of courses, students will be able to plan, organize, direct, and evaluate all or part of a business organization (including their own) through the allocation and use of financial, human and material resources. Activities in which they are engaged include project management, business analysis, quality control, scheduling, procurement and warehousing, and activities related to staffing.